Designing for the Agentic Era.

I work across product discovery, model evaluation, workflow design, and production quality for an AI brand-asset platform. My role covers how brand and art-direction requirements are translated into generation logic, how output quality is evaluated, and how generation workflows are integrated into the tools creative teams already use. Forward deployment includes customer success: the job is only done when the generated assets (images, flyers, videos) meet the high standards of the people using them.

• Defined evaluation, feedback, and versioning structures so generated outputs can be reviewed, improved, and governed at production standard.
• Led integration of generation workflows into Figma and CMS environments, including plugin development, API scope design, and support for banner-campaign production.

I own delivery across a portfolio of clients with different stacks, stakeholders, and definitions of done. My role is to align design quality, accessibility, and technical standards with how each client operates, and to make design systems and design operations useful and sustainable rather than a burden.

• Established quality as a delivery discipline across the portfolio — CI/CD, automated testing, Sentry, Playwright, and release traceability.
• Accessibility audits, plugin development, and bringing UX standards to client leadership, internal stakeholders, and engineers who think in different terms.

I led UX across a multi-brand portfolio with different technical and organizational constraints. My role combined research, prototyping, and system design to establish foundations that stayed reliable through relaunches, team changes, and new use cases.

• Established design-system foundations in Figma and token-based workflows to support consistent implementation across teams.
• Built trust with product and marketing stakeholders by translating UX decisions into KPI-relevant outcomes and clearer delivery priorities.

I owned the end-to-end design process for responsive web apps and campaign sites: research, information architecture, visual design, and prototypes. I worked closely with developers on handoff and production quality, and on keeping style guides and component patterns usable as platforms and use cases changed.

• Photoshop, Sketch, Zeplin, InVision — the full path from wireframe to developer handoff.
• Style guides and component patterns that evolved with each platform and use case, with alignment between the teams building them and the teams executing them.